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Houston Small Business Marketing I 540 Heights Blvd.Houston, TX 77007 I 713.492.0025 I Copyright © 2011 I welisten@housbm.com
Twitter Business Campaign
Houston Business Twitter Page Development
Twitter started as a communication tool among individuals. It has evolved in the business
sector as a tool for branding, communicating with leaders in the industry, and disseminating
information about your company. Tweets (a short statement, limited to 140 characters) are
useful to Houston area businesses in a myriad of ways. One of ways is using Twitter as a tool
to receive Sales leads. Houston Small Business Marketing social media strategists can help you
in indentifying what works for you best!
There are many diffent ways to approach Twitter use for businesses: 1. Direct - sending
Tweets about your company, 2. Indirect - employees personal tweets, 3. Internal - sharing
ideas among employees, and 4. Inbound - listening to others on what they say about your
company. These are just a few basic approaches to Twitter for businesses. Houston Small
Business Marketing social media strategists can assist in developing a personal campaign for
your business.
A Few Twitter Tools
Tweetdeck: apersonal browser for staying in touch with what’s happening now, connecting you with
your contacts across Twitter, Facebook and more.
TweetLater: This powerful service allows you to schedule tweets (much like you would schedule
emails). Another very powerful feature is the ability to receive email digests of keyword activity in
the Tweetosphere. This allows you to join a conversation or track topics and trends.
Twitter for Facebook: If you are on Facebook, this application forwards your Twitter updates
directly to Facebook as status updates.
Maintaining and Measuring Success
Tweeting relavent information and responding is part of developing your brand using Twitter. One
of the challenges on Social Media is measuring the success of a campaign. Houston Small Business
Marketing social media specialists can show you how this works! We can do it for you or you can
request monthly support.
Social sites like Facebook and Twitter are here to stay! It is time to embrace them and use them as
a marketing tool for your business. Contact our office for more information.