Houston Small Business Marketing | Twitter

Houston Business Twitter Campaign Development

Twitter started as a communication tool among individuals. It has evolved in the business sector as a tool for
branding, communicating with leaders in the industry, and disseminating information about your company.
Tweets (a short statement, limited to 140 characters) are useful to Houston area businesses in a myriad of ways.
One of ways is using Twitter as a tool to receive Sales leads. Houston Small Business Marketing social media
strategists can help you in indentifying what works for you best!

There are many diffent ways to approach Twitter use for businesses: 1. Direct - sending Tweets about your
company, 2. Indirect - employees personal tweets, 3. Internal - sharing ideas among employees, and 4. Inbound
- listening to others on what they say about your company. These are just a few basic approaches to Twitter for
businesses. Houston Small Business Marketing social media strategists can assist in developing a personal
campaign for your business.

A Few Twitter Tools:

Tweetdeck: apersonal browser for staying in touch with what’s happening now, connecting you with your
contacts across Twitter, Facebook and more.

TweetLater: This powerful service allows you to schedule tweets (much like you would schedule emails). Another
very powerful feature is the ability to receive email digests of keyword activity in the Tweetosphere. This allows
you to join a conversation or track topics and trends.

Twitter for Facebook: If you are on Facebook, this application forwards your Twitter updates directly to Facebook
as status updates.

Maintaining and Measuring Success

Tweeting relavent information and responding is part of developing your brand using Twitter. One of the
challenges on Social Media is measuring the success of a campaign. Houston Small Business Marketing social media
specialists can show you how this works! We can do it for you or you can request monthly support.

Social sites like Facebook and Twitter are here to stay! It is time to embrace them and use them as a marketing tool
for your business. Contact our office for more information.