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Mobile Design Updates
October 22, 2015
Improving Your Mobile Marketing Without a Bigger Budget
"Marketing can’t afford to operate in a silo. Remaining in your own ‘bubble’ risks creating a disjointed marketing strategy and sending out mixed messages that doesn’t truly reflect the ethos of your business. In worse case scenarios it can also create interdepartmental resentment as others struggle to understand what exactly Marketing does to justify its budget.
A key ally for bringing Marketing closer together with other departments is by the introduction of a unified communications strategy."